specialists in online advertising solutions
using the best data and targeting technologies.
Online Advertising For Business Owners
Online Advertising for Agencies & Publishers
Solutions for Advertisers
- Powerful technology that reaches consumers doing research online and shopping.
- Smart Tap Solutions places your ads in front of the right people by using premium data and advanced targeting filters.
- Drive interest, engagement, traffic and sales activity using a smarter strategy instead of by outspending your competitors.
- Our technology increases ad relevancy and drives conversions.
- Find your audience online – with access to over 30,000 audience integrations based on data from search, social, memberships, locations, surveys, on-line and off-line purchase history and so much more.
Solutions for Businesses Selling Ads
- Your clients are looking for better digital solutions.
- You need a powerful platform with flexibility, to meet your client’s needs, that generates more revenue for your company.
- Smart Tap Solutions offers custom packages for your reps to sell, and we can train them how to sell it effectively.
- Our turn key solutions allow your reps to focus on selling, while we manage the campaigns.
Our Approach
- Our methodology combines logic, strategy with industry best practices that align with your business cycles.
- Each campaign receives regular attention to cultivate strong engagement, grow brand awareness, strengthen brand affinity, and yield conversions.
- Our DSP provides access to 32 of the top ad exchanges including Google, Xander, Index Exchange, Pubmatic, OpenX, and many more. This allows us to compare performance and select the most effective ad space for our clients.
- We provide personal service and in-house campaign management.
If you/your team use Google’s ad network, exclusively, you can’t fully isolate ad performance issues. Advertisers require tools that can identify performance trends/issues on a more granular level to improve campaign results.
"Their" Approach
- Many ad platforms provide limited targeting capabilities and data, which leads to disappointed advertisers.
- Strategies frequently lack sufficient saturation to meet industry standards for conversion.
- Ad campaigns are often sold based on sales quotas ahead of customer needs.
- Campaigns are often managed by teams in other countries that aren’t familiar with the local market.
Without the right technology, and regular optimization, it is difficult to track meaningful results and make the necessary adjustments to improve performance.
Online Advertising Challenges
- Google Ads’ Search Ads, don’t drive consumer demand. People use Google Search after they identify a need or interest. Advertisers must first create awareness about their offerings to successfully drive search traffic to their website.
- There are many social media accounts with fake personal information. This makes it impossible for advertisers to rely on social data ad targeting.
- People use many apps and websites throughout the day, which makes it difficult to choose the best devices, sites, and platforms to advertise on.
The Power of Display Ads
- Reach the widest range of the sales funnel.
- Are proven to increase performance of all other advertising mediums.
- Deliver cost effective reach with strong impact.
- Create demand and change people’s behaviour.
- Yield strong message retention by using powerful images with compelling messaging.
How DSPs Drive Conversions
- They offer the best reach and targeting capabilities, while offering greater targeting precision.
- Provide access to a vast network of vendor neutral ad-exchanges to reach more people (ex. Xander, OpenX, Google).
- They Tap into tons of valuable data and filtering capabilities to focus your budget on the right people.
- They deliver cost effective campaigns across the most devices, sites, and apps using one tool.
YEARS
EXPERIENCE & KNOWLEDGE
- Smart Tap Solutions has over 18 years of digital media experience and 5 years of experience in high-tech industries, so we are very comfortable with ad delivery technology, platforms and solutions.
- Thorough understanding of the ad delivery technology helps ensure a positive outcome with each campaign.
- Onsite expertise and no outsourced campaign management or support.
Process & Methodology
- Planning and communication are the keys to our success. Once we understand the client’s needs/business cycles we create a plan that meets their needs.
- Success is demonstrated through easy to read reports, conferences calls and progress meetings.
- We streamline communication by removing layers of people.
- Our lean and local approach improves communication and reduces overhead costs, which means less confusion and more ad impressions for our advertisers.
- We apply our extensive knowledge of backend technology to maximize reach, results and return on your budget.
A Platform With More Punch
Size and Scale
Access to 32 of the top ad exchanges including Google, Xander, Index Exchange, Pubmatic, OpenX, AOL, Sharethrough and Pulsepoint.
Audience Integrations
Access 30k+ audience integrations based on search, social, memberships, locations, surveys, online and offline purchase history and more.
Target Any Format
Reach audiences across display, native, mobile, tablet, video, audio, connected TV, DOOH and more – achieve market share efficiently by using multiple creative formats across devices.
Campaign Safeguards
Integrations with comScore, Peer39, DoubleVerify, Moat and Grapeshot provide the peace of mind against fraud, bots, unsafe content, fake news, unverified apps and low viewable content.
Transparency
Our reporting shows more than “Clicks” and delivered impressions. Performance based on pixel tracking & reporting on exchanges, websites, apps, devices, creatives, geographies, tactics and so much more.
Reporting and Insights
What sets Smart Tap Solutions apart is that we don’t just send you raw data without context. We transform data into informations. We analyze the data and interpret the findings, so it becomes information you base critical business decisions on.
Algorithmic Optimization
We create rules based on goals, to adjust and optimize campaigns against (Ex. CPM, CTR, Traffic, Conversions, Funnel Stage etc.). Boost performance and enable better strategic decisions.
Flexible Business Model
We understand that not all businesses are alike, so we offer different models to meet your business needs and budget.
Are you armed with the knowledge, data and tools you need to succeed with your online advertising?
- We educate you on current options, and make it easy to understand, so you can make good business decisions.
- Get access to the best tools to promote your business online and reach audiences effectively.
- Easy to read reports, that enable confident decisions based on data.
Tired of sales people speaking to you in acronyms and thinking they know what you need, before they learn about your business?
- Clear communication.
- Simplified online ad delivery solutions.
- Match your unique business challenges to effective online advertising solutions.
Do you need someone to manage your online advertising, so you can focus on your core business?
- Let us plan, book, upload, optimize and run your campaigns reports.
- We specialize in online advertising.
- Cost effective online display advertising and training services.
Do you want to learn how a custom solution can benefit your business?
We can show you how to use programmatic online display adverting to drive search. Get more market coverage from your ad budget and drive more traffic.
